In a recent development, entrepreneur Patrick Bet-David applauded UFC CEO Dana White. He praised him for standing up to what he saw as political censorship in the field of sponsorships. White recently admitted that a major UFC sponsor asked him to take down a social media post expressing support for former US President Donald Trump.
Bet-David complimented White for not caving in to pressure and for standing up for the idea of free expression. Peloton, the key sponsor for comedian Theo Von’s podcast, asked Theo to take down the video owing to the appearance of Robert F. Kennedy Jr. In reaction, Dana White ordered the removal of Peloton cycles from UFC facilities. This is what Bet-David had to say:
This is empowering content creators to not allow sponsors to bully you…Sometimes, you think that Dana just started being like this when he made money. But a guy like Dana, I promise you, Dana's been like this since he was 16 years old in the streets of Boston. Dana was like that pushing his weight around, saying, 'I'm not going to stand up for this,' when he lost a lot of things.
Patrick Bet-David via Valuetainment YT
Such a move is considered daring in the MMA world, where sponsorships are vital. Patrick Bet-David, a $200 million-plus entrepreneur, saw connections between his own business experiences and White’s conduct.
Bet-David praised White for sticking to his principles to develop a $12 billion company. White continues to stand firm against what he perceives as political interference. The MMA community awaits additional developments in this story as it reaches more and more people.
Dana White pledged to remove Peloton bikes from UFC gym after their spat with Theo Von
UFC CEO Dana White has forced the removal of all Peloton training equipment from UFC facilities. White made his decision when Von reported that Peloton, a podcast sponsor, insisted on the removal of a previous episode, including an interview with presidential contender Robert F. Kennedy Jr.
White expressed his anger at Peloton during a podcast session. He questioned the company’s opposition to feature Kennedy Jr., especially given Peloton’s primary concentration on selling stationary cycles. White expressed his strong disapproval, asking what gave them the right to censor anyone. The UFC CEO pointed out that no third party has the right to censor or order someone in their affairs.
White immediately summoned Craig Borsari, the UFC’s executive vice president of operations and productions. He directed him to remove all Peloton bikes from the UFC facility. He made it clear that the removal would take place right away. Recent reports show White has kept his promise and removed Peloton bikes. He has switched them to Echelon equipment.